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EMAAR transforms back-office operations and enables digital customer journeys with AI-powered document intelligence

EMAAR manages a wide range of developments in Dubai, the Gulf Cooperation Council and Middle East, including premium communities, shopping malls, hospitality and leisure facilities. To serve B2C and B2B customers effectively and meet regulatory requirements, EMAAR’s back-office teams must validate massive volumes of documentation in a timely manner. By replacing manual work with intelligent automation from Tungsten Automation, EMAAR now processes over five million pages of inbound documents a year with ease, cutting turnaround times for document validation from 48 hours to under three hours.


Improvement in operational efficiency


Faster document retrieval


Faster application processing

Today, more than 500 people across the EMAAR back office rely on digital data from Tungsten Automation to support their day-to-day transactions.
Binoo Joseph


Based in Dubai, UAE, EMAAR is a pioneer of master-planned communities. The real estate developer owns and operates some of the country’s best-known buildings, including the iconic Burj Khalifa—the world’s tallest skyscraper.