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Case Study

HMI Performance Incentives Drives Loyalty Program Engagement with an Easy Claims Process


Faster Claims Submission, Reducing Friction


Increase in Claim Activity, Driving Engagement


Revenue Boost, Enhancing Loyalty Program Outcomes

Loyalty programs are a powerful way to foster engagement—and HMI Performance Incentives aims to help its B2B clients achieve this goal. To inspire more customers to engage with its clients’ rewards programs, HMI Performance Incentives enhanced its OnDemand Engagement Platform with intelligent automation from Kofax: empowering customers to submit their proof of purchase using a smartphone camera.

To help our clients to thrive, we need to capture deep insights into their customers’ preferences and buying behaviors—and with Kofax TotalAgility at the heart of our rewards experience that’s exactly what we’re achieving.
Lincoln Smith
Chief Strategy Officer, HMI

About Company

Headquartered outside Boston, MA, HMI Performance Incentives is a global leader in designing and managing sales and customer incentive solutions. With nearly 40 years of experience in the performance improvement industry, HMI Performance Incentives builds programs geared to help boost profit margins, increase customer or employee engagement and capture market share.


Kofax TotalAgility


Mobile Data Capture
Optical Character Recognition (OCR) Claims Processing