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Gift Card Analysis

Managing gift cards is a constant need for many retailers. Too many disparate reporting systems and sources of data often makes this an onerous task and leaves customers with a negative experience.

This gift card sales interactive dashboard integrates Kofax mobile payment transaction data with data from downstream business systems of record into a single analytical experience. It demonstrates the importance of mobile data and also calculates the number of days between the time of initial customer inquiry to time of actual purchase (see Transaction Details page of this demo).

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